The First Impression phase is the starting point of the Muslim visitors’ journey, it consists of three main touchpoints:
- Pre-Arrival Touchpoint
Relates to the visitors’ experience pre-arrival to the Kingdom. It covers all aspects of personal planning, package design, the how and when to travel for Umrah, flight and accommodation availability, and issuing the visa.
- Arrival & Departure Touchpoint
Concerns the visitors’ experience upon arriving and during the departure of the Kingdom. It covers all aspects of welcoming and celebrating the visitors, ensuring service quality though our three main ports (Air, Sea and Land), luggage and customs check, waiting time for transportation.
- Mobility Touchpoint
Relates to the visitors’ experience in transporting through the Kingdom. This covers securing the means of transportation, highways, road services and transports within the cities.