The Exploring KSA Sector is focused on enhancing tourism and visitor experiences within the Kingdom. It includes Destination Management, which is responsible for developing and promoting key tourist destinations by identifying prominent sites, organizing events, and providing visitor information and support. The sector also emphasizes the Makkah Experience and Madinah Experience, both of which aim to develop and market guest experiences while addressing challenges that may hinder visitor satisfaction. Additionally, the sector prioritizes Training and Business Development to elevate service quality for the guests by equipping front-line workers with the necessary skills throughout the guest’s journey while identifying and developing new opportunities for growth and expansion.
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