The First Impression Sector focuses on enhancing the guest experience upon arrival and departure from the kingdom. It encompasses several key areas: Ports & Borders, which ensures a warm welcome for guests at all entry points and improves their experience until they leave the airport; Digital Experience, responsible for designing and implementing digital solutions that enrich the visitor experience from arrival through their stay and departure; and Transportations & Roads, which addresses the mobility of the guests within the region, ensuring reliable transportation, well-maintained highways, and effective road services. Together, these areas work to create a seamless and memorable experience for all visitors.
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